July 27, 2017
Lyceum College: 100 Years of Quality Education
Higher Education Distance Learning College, Lyceum turns 100. With well over 800 000 students over the years, Lyceum has produced a standard of education that is celebrated for its superior quality and dedication, to making a difference over the course of 100 great years. Since its founding 1917, Lyceum remains a wonderful place where distance learning in South Africa can reach an audience that embraces learning.
The name “Lyceum” comes from a Latin rendering of ancient Greek where scholars would converge in a hall for public lectures, discussions, entertainment and ultimately education. With a name like Lyceum, it is no wonder the education institute has stood the test of time.
Lyceum has provided students with the chance to gain theoretical and practical learning opportunities at affordable fees, enhance their career opportunities and make the most of the expert staff who develop the best possible programme to suit the student. Lyceum’s programmes are accredited by the Council of Higher Education (CHE) and registered at the South African Qualifications Authority (SAQA) ensuring there is always an external body that is committed to approving the quality of education that is being delivered.
A 100-year college is usually marked by a 10 carat diamond which is undoubtedly an expensive gift. But, at Lyceum, providing a marriage between education and its students is priceless. Over the years Lyceum has learned to adapt and change to the needs of its students with creative and innovative methods of delivering education to students in South Africa and internationally.
With 100 years, Lyceum recognises the effect of experience on our students. This is the reason all Lyceum academic staff are working professionals. They practice what they teach and are thus able to educate their students with passion and insight. This plays an important role in affirming Lyceum’s success over its 100 years. Additionally, it continues to create learning programmes for the distance learner that is flexible and provides a clear line of communication between the academic staff and the students.
100 years is an achievement of note for Lyceum. But, most of all, the achievement that is held in highest regard are the students that Lyceum has produced. Lyceum will host a 100-year anniversary party to celebrate this colossal milestone - so watch this space.
For more information about Lyceum College visit http://www.lyceum.co.za/ or call 012 320 0390.
July 21, 2017
Key traits of successful Fleet manager
It’s never too late to be who you’ve wanted to be in your profession, you have the power to influence how far you go in your career
We all aspire to have growth and change that inspires success in our careers. Working in the fleet sector, there are always opportunities to grow into a superior position. By increasing your capacity and climbing up the professional ladder.
When you get an education as a fleet manager your level of competence rises. Getting a foundation of education will give you understanding, knowledge and equip you with skills.
What is the role of a Fleet Manager?
A fleet manager is mainly responsible for selecting and maintaining vehicles within the company. Their role is important and companies, as well as products, rely on the fleet manager to manage the targets of transportation and delivery. Managers in the fleet sector are responsible for overseeing that this takes place efficiently.
The attributes you may expect from a good fleet manager can be described as proactive, innovative and good at delivering fleet solutions. Adapting these skills is crucial to succeeding in this field.
They make good decisions
Fleet managers should know the company’s business, services and products. They should be good at making effective decisions for best outcomes. They should are able to utilise cost-effective methods and ensure the security of company vehicles. They are able to effectively manage the workload that comes with being a fleet manager. Being a people’s person and having problem-solving skills are vital in achieving this.
They adapt to technology systems
Fleet managers now use technological devices to make work smoother and increase proficiency. This means being able to use technological techniques to make you more flexible and efficient to your customers. Using tech monitoring tools such as vehicle locations, arrival times will increase the efficiency in your team. It also helps to have basic computer skills like using email etiquette when you send emails and typing skills make a difference in your fleet management.
They have good negotiation skills
Negotiation is a great skill to have for the best outcomes in the fleet sector. Fleet managers should be able to negotiate with drivers, suppliers and management, this skill should be passed on to drivers so they can work cohesively with suppliers. Negotiation skills will save money, time and solve other problems. This requires you to have patience and good relationships with staff and suppliers.
They work strategically
Being a strategic thinker is what creates results and ensures targets are met. As a fleet manager, you have to be able to visualise end-goals and see how duties will be carried out. This also means planning for the next phase of success, analysing how you’ve been doing and determining how you will get better. Critical thinking is vital in desiring better results and aspiring to achieve this.
They instill a culture of values in their team
Training the fleet operation in your team to be inspired by values and work ethic is what will set you up for success. If your team is united and you all support the purpose of what you do, you can achieve amazing results. Alienating your team can make them believe their grievances are overlooked. Whereas great communication and unity with your team will make them believe they are making a difference in the proficiency of that department.
Upskilling to advance your profession in the Fleet Sector
Through distance-learning, you can work, study and enjoy life at the same time. Many of us aspire to grow in our careers and receive better opportunities in the sectors we are in. It is possible through distance learning and obtaining a qualification that will open those doors.
Being a Fleet manager is possible through the course offering at Lyceum. Lyceum offers you an opportunity to obtain a Diploma in Fleet Management that will make your dreams of being an industry leader a reality. Lyceum has successful alumni that studied through the college.
Graduate success story
The Fleet Management qualification offers growth not only for those looking to begin their careers but also those looking to upskill their careers. Edwin Mashabela is one such example of a person who wanted to move up in their career. Edwin was already in the fleet sector, working as a vehicle mechanic and wanted to upskill and grow his career. He registered for a Diploma in Fleet Management and completed it conveniently through distance learning.
Edwin has now been promoted to a Manager in the Fleet Company that he works at. As the manager, he controls a fleet size of 8000 vehicles, equipment and plants. There is a range of fleet management accredited qualifications available through Lyceum and the convenience of distance learning.
July 21, 2017
A winning Public Relations strategy for business
Public relations refers to the maintenance of a positive public image for a company or organisation. This means managing shared information between the organisation and public
Through PR as it is popularly known, people have their first encounter with your business. This could happen through your website marketing, media coverage, social media, media resources and contact details that your company provides. The power of public relations in a business can have an impact on the growth and reputation of your company in the industry. It is fundamentally important to invest in this division of your business which affects how your business is perceived. It is pointless to be involved in countless projects, spend on resources, do positive deeds and accomplish company milestones, if nobody knows about it. This must be communicated to the public.
What does a public relations officer do?
The growth of the business can crumble if public relations is not a top priority in your business. A public relations officer’s job is to strategically document and share with the public what your business does. They are there to market what your company is involved in to build the reputation of the business. This positions you to be the highest preference for publications and platforms, as you are seen as a specialist or expert in that field and given good public exposure.
The role of a public relations officer in business
A public relations expert will be your eye on the market. He/she will analyse the trends and progress of competitors. Their feedback and knowledge is valuable to use as part of their strategy to create a good image for your business. A public relations officer is there to ensure that you put out quality content that is a great representation of your business’s values. The perks of having a public relations officer is the insight you get when you consult them in critical business decisions. They can also provide the direction in which the company should go as this will be part of strategising for success.
When they have taken the time to study a public relations course, this also creates a significant impact on what they do. The qualities to have as a proficient public relations officer is the ability to strategise to make the business expand by communicating with media and other important contacts. The core purpose is you should have is to solely be interested in putting out a good image for your business.
Social media marketing strategy
We can’t ignore the impact social media marketing has on business today, it is just as vital to be on your A-game online. Social media marketing is an essential part of making sure the presence of your business is felt. Social media is an opportunity to take control of the digital conversation people are having about your business. This includes making sure that your social media platforms are set up professionally and create the desired impact through online marketing. News releases are now sent more instantaneously through social media. Using other social media incentives as part of your strategy as a public relations officer is advantageous.
Powerful Reputation management
Your brand does not need a blemish in its credibility, this will be harder to repair and is better avoided. This is why your public relations team needs to work tirelessly every day to protect your business’s reputation. Understanding reputation management is an important part of public relations. There should be methods in place, ready to clear any issues and deal with negativity and attacks that may tarnish the image of the business.
Target contact list strategy
When you create a contact list and understand what each contact or platform can do for you, this can enhance the achievement of your marketing strategy. This means knowing which publications and platforms will be suitable to market your business. Having these contacts is vital in spreading press releases and other important content your company that needs to be marketed. This will make your much job easier and effective. When you have a great media contact list as a company creates prospects for referrals, expansion and other investment opportunities.
Use polls and infographics in Content
Distributing polls and infographics will create desired exposure for your business. The media loves using and sharing polls and infographics provided by companies and other sources. This is simply because they are easy to read, they are visual and are great to use for social media. When your company shares such resources, they are spread on various platforms and this serves as a marketing opportunity. Insightful information that is social media friendly is highly valued in the media space.
Helps you be part of industry events strategically
Being part of events is a great way to connect with other companies and media specialists for growth. These are the platforms you can use to share exciting news and product offers that your company has lined up and to also share your media kit and other material. PR specialists who understand the advantages of attending industry events will always do best. This can give you first preference in advertising opportunities with businesses and will further grow your business exposure.
To use Influencers as contributors
This is a trend that is gaining momentum in the PR space, businesses are using influencers to advocate for their brands online. This is because using authentic voices have become an effective strategy to deliver results and companies can leverage the help of influencers to achieve this. You can rely on influencers to supercharge your PR campaigns. Your PR team will determine the most suitable advocate for your business.
Use live video in your marketing strategy
Your public relations strategy should include using video platforms to maximise the publicity of your business. Live video is currently a top trend that is dominating audience reach, live video is drawing billions of views on Facebook, periscope and other platforms. When you measure the reach in your marketing, you improve on what you deliver in campaigns for maximum reach. This form of marketing appeals to a majority of digital and visual audiences that are mostly on social media. To create a public relations prospectus
As a public relations officer it is vital to recognise, what is put out there strategically can make your company be perceived as the industry expert and a top leader in the field. The importance of public media relations has been elevated as media and the public now have instant access to information on your business through technology. Predictions in the PR industry reveal that public relations will become even more effective through the growing trends that are thriving in the industry.
July 17, 2017
10 Reasons why Giving Back to Society is Important
Image source: http://www.azquotes.com
It’s not something that we talk about often. Too many of us are focused on the ‘struggle’ of our daily lives to even think of giving back. But in all honesty, we know at the back of our minds that there are people in our communities who are living below the bread line and subsisting on a day to day basis. If it has always been a thought to get around to giving and you needed a little push in the right direction, here are 10 Reasons why Giving Back to Society is Important.
Why Giving back is Important
1.It creates a feeling of gratitude
Feelings of compassion, humanity and a sense of appreciation awakens when we give to people. There is nothing greater to centre our focus in this world than beginning to understand just how much we have to be grateful for. This comes from being in direct contact with the act of giving to people who are less fortunate than ourselves.
2.Giving encourages a culture of giving
Behaviours are contagious. If people see you or other people giving back to society in some shape or form, it is likely to be an idea that sticks with them. Many people who give back to society have been inspired by someone in their community or environment who had done so. The spirit of giving begins as early as the Grade R level at school.
3.Strengthens communities and nations
Giving encourages dialogue between people, communities and nations in ways that people would not ordinarily have experienced before. When people choose to give, they unite from different sectors and communities in the name of a common cause. This is a key contributing factor in strengthening communities and nation-building.
4.Alleviates poverty, struggling and suffering
On an absolutely practical level when you find ways to give back to society, this helps to provide some instant relief from poverty, struggling and suffering. Even if a long-term, sustainable solution is needed, people still need food in their mouths, clothes on their back and access to basic sanitation in the immediate moment. This can be achieved in a number of different ways. You can donate to a cause, become a volunteer or be involved in corporate giving.
5.It helps you to share resources
If you know that you need to share your resources with somebody, it immediately makes you conscious about what it is that you have. Besides the gratitude aspect, you suddenly are aware of the value of a bucket of water or a plate of warm home-cooked food. Once the value of those resources become abundant, so too does the realisation that those resources do not come easily. You will be more dedicated to sharing those resources.
6.Creates a nation of emotionally aware people
It is easy for us to fall into a sense of moral sleep when we are not faced with the realities of people who are less fortunate than us. Once we make the conscious effort to get out there and give to people we have greater emotional awareness and this helps us to become emotionally intelligent people.
7.Provides people with the building blocks for their future development
If for example you are giving back to society through a feeding or housing scheme, you will be providing the essential building blocks for a child’s future development. Through a sequence of events, you help influence whether they able to study or have the presence of mind to get an education.
8.You will grow as a person
When you are engaged in philanthropic and humanitarian activities you somehow can’t help but be touched as a human being. Your emotional awareness increases, your care and consideration for others is awakened and you are exposed to new and different people. You will grow as a person.
9.Enjoy the Health Benefits of Giving Back
On a physical level, you are bound to experience an increase in your levels of wellbeing when you give back to society. Givers on a whole, experience a boost in morale, increased feelings of happiness, greater purpose in life and naturally lower stress levels.
10.It feels good to give
Deep down inside, we all want to feel that we contributed, added value and had some kind of meaning and purpose in our lives. Giving to others helps to feel that we’ve made that difference and helped to alleviate the crisis in somebody else’s life.
Whichever way you look at it, giving back to society has profound benefits for both the giver and the recipient. The potential for strengthening people and nations through giving back to society is huge and something that we all need to consider looking into. Here’s hoping that you are inspired to give and contribute to society in whichever shape or form in your life.