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The Higher Certificate in Public Relations is an entry program in the higher education landscape for those who want a recognised and accredited qualification in the field of public relations. Public relations is an extremely important part of the life of any organisation as the impact of social media can influence perceptions either positively or negatively.
This program has been structured in such a way that it gives public relations practitioners a start in an exciting and vibrant environment, full of challenges and huge potential to grow. It will capacitate learners to operate in small, medium and large organisations. It also provides a platform for growth and articulation into other educational.
The programme ensures that students are able to demonstrate the ability to communicate information reliably, accurately and coherently, using conventions appropriate to public relations contexts, in written and oral or signed form.