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This programme provides students with an informed understanding of the knowledge of the marketing and sales environment, together with a range of related competencies. Learners will acquire, amongst others, a range of skills related to marketing management and the marketing environment.
The programme aims to introduce the learner who has a preference for the marketing and or sales sector, to the principles applicable to this exciting career. The programme is structured in such a way that it exposes learners to a broad set of core competencies, and aims to impart knowledge of management, together with the ability to handle the practical demands placed on practitioners in the sales and marketing environment.
The programme will produce knowledgeable, skilled Marketing or Sales Managers who are able to contribute to improved productivity and efficiency within the marketing and sales industry. Successful candidates will be able to progress to other Lyceum Programmes on NQF level 6 and 7.