Higher Certificate in Marketing & Sales Management

SAQA ID: 100807, NQF Level 5 (Credits: 120)

Would you like to implement ideas that will generate sales? Attain specialist marketing management skills and ensure ideas turn into profits.

Course Objectives

Marketing and Sales Management is a fundamental aspect of business since it directly contributes to revenue growth by generating sales.  The competitive business arena today demands the professional skills of Marketing and Sales Managers to implement strategies to gain market share, attract new customers and increase sales of current products or services. 

Lyeceum’s programme is structured to expose you to a broad set of core competencies and management knowledge together with the ability to handle the practical demands you will face in a sales and marketing environment. 

A certificate in Marketing & Sales Management will benefit your career path and open new doors of opportunity in the significant industry of marketing. 

If you are working within the field of marketing or would like to specialise in marketing management you will gain the relevant expertise to plan and direct marketing strategies that will positively impact profitability of a business or organisation.  Successful candidates will also be granted access to other Lyceum Programmes on NQF level 6 and 7.      

Lyceum’s Commitment

Our certificates are uniquely structured by professionals in the field to meet the demands of the South African Society.  We are committed to ensuring our students are equipped with industry relevant skills and gain comprehensive knowledge to make a valuable contribution in South Africa and succeed in their chosen career.

Careers You Can Pursue

Learners could pursue a career as a: 

  • Marketing Manager
  • Brand Manager
  • Brand Assistant
  • Product Manager
  • Sales Consultant

Gaining Entrance

To study this course, you will need to meet the following requirements:

  • The minimum entry requirement for this course is a National Senior Certificate or equivalent.

Length of Time

Minimum - One (1) year of study (part-time)

Maximum - Two (2) years of study (part-time)

Certification

Upon successful completion of this programme, you will receive a Higher Certificate in Marketing & Sales Management.

This is a higher education programme accredited by the Council on Higher Education (CHE) and registered with the Department of Higher Education and Training (DHET).

Contents of Course

The programme covers the following subjects:

  • Management Principles & Techniques
  • Business Communication
  • Advertising Practice
  • Marketing Management 1
  • Consumer Behaviour

Electives (select one)

  • Human Resources Management 1
  • Public Relations 1
  • Cost and Management Accounting 1
  • Quality Management
  • Financial Accounting 1

For further information, please refer to the fact sheet.

Learning Material

Your study material will be supplied in a choice of formats (digital only or a combination of printed and digital format).  Prescribed textbooks are excluded and must be procured by the student. Please see: (Terms and Conditions).

Guidelines for Assignments and Examinations

Lyceum is committed to guiding you through the submission of your assignments and ensuring that you are registered for your examinations. 

Please see the following information below, to ensure your process is smooth.

Assessments consist of:

  • One assignment (formative assessment) and
  • A final examination (summative assessment) for each subject.

All assignments for the year must be submitted in order to qualify for the exams.

Please ensure all your assignments are submitted on time.  If you have missed a deadline, you may re-submit at a small cost.

Your final mark for each subject will be calculated as follows:

  • Assignment contributes 20% towards the final mark
  • Examination contributes 80% towards the final mark

If your assignment mark is low:

If you submit an assignment for a specific subject and fail, you do not have to re-submit a further assignment prior to writing the “supplementary” examination.  The assignment mark will automatically be carried over.  However if the assignment mark is low, and you wish to re-do the assignment, you may apply to the examinations section for a copy of the new assignment (at the prescribed fee) and may then re-submit the assignment on or before the new due date.

Progress Further

If you would like to pursue your studies further, please enquire with our Lyceum Sales Consultants for more information.

Click here to find contact information for all our branches: http://www.lyceum.co.za/college-south-africa-sa-colleges

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Lyceum College (Pty) Ltd is registered with the Department of Higher Education and Training as a Private Higher Education Institution under the Higher Education Act No. 101 of 1997 and accredited by the Council on Higher Education (CHE). Registration number: 2001/HE07/011.