SAQA ID: 100813, NQF: LEVEL 5 (CREDITS: 120)
Do you crave a career in the public eye? Get ready to engage with your future career with a Higher Certificate in Public Relations.
From any company or organisation’s perspective there is always a need to manage its public profile. The manner in which a company is perceived is of utmost importance.
Bearing this in mind, public relations is a function that serves to highlight the strengths of a company, minimize its faults and interface with the public about the nature of the business. If you embark on a career in public relations, expect to create glowing communiques, press releases, press packages and interface with internal and external stakeholders of any company or organization.
Another important function of public relations is risk management. If there is any negative press around a company, a public relations officer usually steps in with disaster management strategies. Expect to skill up by identifying and training spokespersons, establishing notification and monitoring systems and engaging in post crisis analysis.
Lyceum’s course content for this qualification has been designed to give you a broad understanding of the principles of public relations, introduce you to an understanding of communications in a business setting and ease you into the processes of financial accounting.
Our certificates are uniquely structured by professionals in the field to meet the demands of the South African Society. We are committed to ensuring our students are equipped with industry relevant skills and gain comprehensive knowledge to make a valuable contribution in South Africa and succeed in their chosen career.
Careers You Can Pursue
Learners could pursue a career as a:
- Public Relations Officer
- Media Consultant
- Brand Manager
To study this course, you will need to meet the following requirements:
The minimum entry requirement is a National Senior Certificate or equivalent
Length of Time
Minimum - One (1) year of study (part-time)
Maximum - Two (2) years of study (part-time)
Upon successful completion of this programme, you will receive a Higher Certificate in Management - Public Relations Management.
Contents of Course
Below are a few examples of the subjects you will cover:
- Management and Principle Techniques
- Business Ethics
- Media Relations
For a detailed breakdown of all your subjects, please refer to the fact sheet.
Your study material will be supplied in a choice of formats (digital only or a combination of printed and digital format). Prescribed textbooks are excluded and must be procured by the student. Please see: (Terms and Conditions)
Guidelines for Assignments and Examinations
Lyceum is committed to guiding you through the submission of your assignments and ensuring that you are registered for your examinations.
Please see the following information below, to ensure your process is smooth.
Assessments consist of:
- One assignment (formative assessment) and
- A final examination (summative assessment) for each subject.
All assignments for the year must be submitted in order to qualify for the exams.
Please ensure all your assignments are submitted on time. If you have missed a deadline, you may re-submit at a small cost.
Your final mark for each subject will be calculated as follows:
- Assignment contributes 20% towards the final mark
- Examination contributes 80% towards the final mark
If your assignment mark is low:
If you submit an assignment for a specific subject and fail, you do not have to re-submit a further assignment prior to writing the “supplementary” examination. The assignment mark will automatically be carried over. However if the assignment mark is low, and you wish to re-do the assignment, you may apply to the examinations section for a copy of the new assignment (at the prescribed fee) and may then re-submit the assignment on or before the new due date.
If you would like to pursue your studies further, please enquire with our Lyceum Sales Consultants for more information.
Click here to find contact information for all our branches: http://www.lyceum.co.za/college-south-africa-sa-colleges
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