Business Training College

Diploma in Management: Public Relations Management

(NQF Level 6, minimum credits 360, SAQA ID: 62949)

Certification

Once you have successfully completed this programme, you will be awarded a Lyceum College diploma in Management: Public Relations Management.

Programme Type

3 year Diploma

Course Prospects

Public Relations has developed into a unique field of specialisation, managing the corporate identity and public image of organisations.
This Diploma is structured to expose you to a broad set of core competencies in various disciplines. It will also provide you with the knowledge and skills you need to perform at managerial level in the exciting career of Public Relations.

Entrance Requirements

Grade 12 Certificate/National Senior Certificate, or any equivalent qualification as prescribed.

Programme Duration

Minimum: 3 years
Maximum: 6 years

Course Contents

First year:

Concepts of Management Computing NQF 5
Business Communication NQF 5
Financial Accounting I NQF 5
Business Law NQF 5
Management I NQF 5
Public Relations I NQF 5

Second year:

Management II NQF 6
Strategy and Problem Solving NQF 6
Project Management NQF 6
Economics I NQF 6
Public Relations II NQF 6
Information and Communication Technology NQF 6

Third year:

Management III NQF 7
Business Research NQF 6
Public Relations III NQF 7
Corporate Social Responsibility NQF 6

 

Assessment

Formative: One assignment must be completed for every subject.
Summative: One examination must be written for every subject.

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