Business Training College

Diploma in Management: Marketing Management

(NQF Level 6, minimum credits 360, SAQA ID: 62949)

Certification

Once you have successfully completed this programme, you will be awarded a Lyceum College Diploma in Management: Marketing Management.

Programme Type

3 year Diploma

Course Prospects

This qualification empowers graduates to take responsibility for marketing and put organisations on the map, making them more well-known and profitable. 
The programme focuses on marketing skills in a business context, and is structured to expose students to the broad set of skills that will enable them to thrive in the sales and marketing industry and related fields.
Successful graduates will be thoroughly equipped to excel in the fast-paced and challenging world of sales and marketing.

Entrance Requirements

Grade 12 Certificate/National Senior Certificate, or any equivalent qualification as prescribed.

Programme Duration

Minimum: 3 years
Maximum: 6 years

Course Contents

First year:

Business Communication NQF 5
Concepts of Management Computing NQF 5
Management I NQF 5
Financial Accounting I NQF 5
Business Law NQF 5
Marketing Management I NQF 5

Second year:

Management II NQF 6
Strategy & Problem Solving NQF 6
Project Management NQF 6
Economics NQF 6
Marketing Management II NQF 6
Information & Communication Technology NQF 6

Third year:

Management III NQF 7
Business Research NQF 6
Marketing Management III NQF 7
Corporate Social Responsibility NQF 6

 

Assessment

Formative: One assignment must be completed for every subject.
Summative: One examination must be written for every subject.

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