Lyceum Correspondence College
Certificate in Marketing & Sales Management
(NQF Level 5, minimum credits 120, SAQA ID 24335)
Certification
Once you have successfully completed this course, you will be awarded a Lyceum College Certificate in Marketing & Sales Management.
Programme Type
Certificate
Course Prospects
Get the skills and knowledge that you will need to succeed in the exciting marketing and sales environment.
You will acquire a range of skills related to marketing management, the marketing environment, consumer behaviour, market segmentation, product mixes, distribution and promotion methods, as well as selection and training of sales staff.
The course is structured to give you the ability to handle the demanding practical aspects of this field.
Entrance Requirements
Grade 12 – National Senior Certificate, or any equivalent qualifications as prescribed.
Programme Duration
Minimum: One year
Maximum: Two years
Course Contents
| Management Principles & Techniques | NQF 5 |
| Business Communication | NQF 5 |
| Advertising Practice | NQF 5 |
| Consumer Behaviour | NQF 5 |
| Marketing Management | NQF 5 |
Select one of the following:
| Human Resource Management | NQF 5 |
| Public Relations | NQF 5 |
| Financial Accounting | NQF 5 |
| Cost and Management Accounting | NQF 5 |
| Quality Management | NQF 5 |
Assessment
Formative: One assignment must be completed for every subject.
Summative: One examination must be written for every subject.
